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Like last season, we take the time after the big sports are over to look into various things around Clemson's athletic department, such as the budget. It is later than we would've liked to present it because we kind of got the run-around from Clemson administrators until I went directly to Katie Hill's replacement, Graham Neff. Three years ago we gave you the IPTAY budget for 2007-2009 and a comparison of Clemson's AD budget with other opponents (i would open those in new tabs for comparison). We covered the FY10 budget here, and we did the FY11 budget before as well. We covered the FY12 budget last spring here. In this article, we're going to update that information for the FY that ended in June 2013 (July 1 2012-June 30 2013), and includes the 2012 football season only. The current fiscal year is not finished, remember.
The Mandate of IPTAY, from Rupert Fike
"to provide annual financial support to the athletic department at Clemson, and to assist in every way possible to regain for Clemson the high athletic standing which rightfully belongs to her."
In accordance with the IPTAY Constitution (Article IV-2), the four priorities of IPTAY are as follows:
- The payment of the annual cost of athletic scholarships.
- The payment or reimbursement of the operating expenses of IPTAY.
- The establishment and maintenance of an adequate reserve fund deemed appropriate by the IPTAY Board of Directors.
- Any expenditures other than those established under the previous three priorities, shall be limited to either direct or indirect aids to the athletic program of Clemson University and must be approved by the IPTAY Board of Directors.
Below we detail the current membership of IPTAY and the trends over the last 5 years. These figures are concluded on July 1 2013, so they do reflect aftereffects of the 2011 season.
Donor Level | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 |
Purple ($140) | 4217 | 3901 | 3912 | 3540 | 3237 | 3378 | 3015 |
Orange ($350) | 3915 | 2725 | 2636 | 2564 | 2477 | 2670 | 2683 |
Champion ($700) | 2092 | 2359 | 2187 | 2116 | 2084 | 2131 | 2217 |
Tiger ($1400) | 3406 | 2604 | 2059 | 2030 | 2009 | 2113 | 2202 |
Howard ($2100) | 652 | 1450 | 1192 | 1120 | 1047 | 1015 | 1050 |
IPTAY ($2800) | 1364 | 2255 | 2298 | 2065 | 2020 | 2071 | 2125 |
Jervey ($4200) | - | - | - | 238 | 245 | 276 | 336 |
McFadden ($5600) | 113 | 361 | 338 | 289 | 249 | 274 | 288 |
Fike ($7000) | 183 | 286 | 271 | 262 | 252 | 271 | 282 |
Heisman ($10000) | 201 | 315 | 289 | 290 | 300 | 309 | 360 |
Total | 16,143 | 16,256 | 15,182 | 14,514 | 13920 | 14508 | 15136 |
Note that we only show membership by level information, you can donate and not be in one of these levels. There is also an amount of donors who contribute less than the Purple minimum that goes into some figures. These figures had shown a decline in 2011 in every category except Jervey and Heisman level, with the overall IPTAY trend headed downwards over the years. However in 2012 IPTAY had a nice bump of 500 or so members and more donations to go along with that. Recall the SEP was initiated in 2008 cycle, and some of the drop in 2009 can be partially attributed to fan discontent to the new seating policies. We're slowly creeping back up to those pre-SEP levels. Membership stats for the lower levels like Tiger Cub/Collegiate Club were not provided for all years, but there is significant membership there. The IPTAY level tends to be the largest giving level in terms of cash value.
IPTAY FINANCES | FY 2007 | FY 2008 | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 |
Adjusted Balance on July 1 | 9,056,158 | 12,129,019 | 20,042,401 | 26,591,264 | 29,909,368 | 34,077,208 | 32,956,877 |
Contributions and Memberships | 15,713,657 | 22,039,696 | 19,327,875 | 19,206,541 | 18,690,451 | 19,210,415 | 20,973,056 |
Investment Income | 421,474 | 537,729 | 604,581 | 288,436 | 315,996 | 319,906 | 247,172 |
Transfers in | 600,000 | 600,000 | 600,000 | 600,000 | 610,558 | 600,000 | 500 |
Total Additions | 16,735,131 | 23,177,425 | 20,532,456 | 20,094,977 | 19,617,005 | 20,130,321 | 21,220,728 |
Expenditures & Transfers |
|||||||
Scholarships | 5,312,116 | 6,314,579 | 6,404,132 | 6,769,782 | 6,913,985 | 7,168,576 | 7,482,970 |
IPTAY Operational Budget* | 2,486,141 | 2,798,466 | 2,924,360 | 2,662,964 | 2,838,391 | 3,341,876 | 3,691,353 |
Vickery Hall | 1,380,915 | 1,526,203 | 1,731,742 | 1,695,241 | 1,733,885 | 1,841,280 | 2,152,741 |
Tiger Cub/Collegiate Club | 23115 | 54529 | 42393 | 43818 | 34754 | 58,592 | 50,368 |
IPTAY Special | 44974 | 98067 | 95365 | 53340 | 114940 | 56,822 | 77,188 |
Priority Four Funding | 1,411,299 | 2,467,073 | 2,780,469 | 4,849,098 | 2,210,991 | 8,181,402 | 13,037,007 |
Segregated Reserve Fund Transfer | 2000000 | 2000000 | 0 | 700,000 | 1,600,000 | 600,000 | 0 |
WEZ Construction | 1000000 | 0 | 0 | 0 | 0 | 0 | N/A |
Losses on Investments | 3711 | 5126 | 5134 | 2,630 | 2220 | 2,105 | N/A |
Total Expenditures & Reductions | 13,662,271 | 15,264,043 | 13,983,595 | 16,776,873 | 15,449,166 | 21,250,653 | 26,494,856 |
Net Excess | 3,072,860 | 7,913,382 | 6,548,861 | 3,318,104 | 4,167,839 | -1,120,332 | -5,274,128 |
Balance of Segregated Reserve Funds | 3,000,000 | 3,578,257 | 4,529,054 | 4,593,586 | 7,322,615 | 7,825,354 | 8,632,301 |
IPTAY Total Spending Funds (Excess+Reserve+July 1 balance) |
15,219,018 | 24.571,455 | 30,169,519 | 34,502,954 | 41,399,822 | 40,782,230 | 36,315,050 |
*-includes | |||||||
Orange & White | 445,421 | 483,280 | 492,359 | 415,379 | 453,481 | 437,462 | N/A |
WEZ/Capital Fundraising Budget | 181,673 | 161,945 | 152,797 | 193,127 | 483,795 | 821,785 | 3,423,142 |
The WEZ number above for 2013 is not the same line-item as in previous years, as this one is to pay for the Video Board upgrades ($3M) and the new scoreboard. IPTAY spent another $7.8 million on the IPF and $280K on refurbished seating at Tiger Field that is also in P4 funding. Our post from last year shows IPTAY spent $1.8 M on the IPF in the last budget year, and another 700K on the video boards. P4 is basically whatever IPTAY decides to pay for that we need, which you can see jumped from the $2M range under Katie Hill/TDP to now $13M in the last year.
Items marked N/A were not reported separately.
So the gist of this table is the following: IPTAY has started to really spend some of the money they've been sitting on for many years, but they are still sitting on plenty more and we can basically pay for whatever we want to build if they choose to spend it. They'll try some fund-matching to entice you to donate more without dipping into their moneypot, but they've got the money to pay for just about anything right now if they want to do it.
Donations seem to be holding fairly steady over the term of the table, all in the $19-22 million range. Scholarship costs are going up thanks to the SC Legislature and Clemson's rising and rising tuition.
The surprising number is the Vickery number, to pay for tutoring and other assistance, we're now paying considerably more than we were in 2007. This probably includes various things like computers, but its a chunk of money.
Clemson's FY13 Athletic Department budget is a separate entity from the IPTAY budget, and neither the President nor the Athletic Director have discretion over the IPTAY funds. This process goes through the IPTAY Board of Directors, but a big part of the changes made over the last year has been to put these funds under the AD somehow without making it taxable or letting Barker take it. There has been a more streamlined process put in place to bring these finances under DRad's discretion, though its unlikely he'll ever be able to spend at will. Previously the AD had to request IPTAY pay for things, and Billy D was the go-between, which didn't quite sit well with anyone because he wasn't full-time to IPTAY fundraising.
More recently IPTAY has built more of its focus around major gifts, large donations that can come via someone's personal large lump sum or from their estate after death, for example. Before the WEZ, we didn't have a major gifts initiative. If Clemson is going to pump up the donation dollars more than current levels, they'll have to reiterate the focus on this area. We do have 6 employees whose specialty is arranging and handling these large gifts, there should be more. You can see we're putting the money into capital fundraising for major projects, this is where its going.
DRad is likely going to push for, perhaps even hire himself, a person whose job is solely to raise money and lead IPTAY across the southeast. I do not recall if this hire was made or not.
Note also in the below table that at Clemson, and in the eyes of the NCAA, baseball is a non-profit/revenue sport. Its a money pit, as are all other sports aside from football and basketball when you look at the budgets. Thus, its not a separate category in the AUP reports. However, baseball always loses CU at least $600K each year, sometimes approaching $1 Million in losses. Even with our Top 10 attendance, we aren't paying our way with baseball. This is why Clemson needs to advertise itself better to generate more baseball revenue and attendance, in my opinion. You'll see below that we are spending more on advertising at least, which was one of the things the Athletic Advisory Committee brought up to TDP, but we can do more here.
It would be nice if we had a new baseball coach to invigorate the stagnant baseball program wouldn't it?
Now for the Clemson NCAA AUP Budget figures from FY13, given to us by Clemson AD directly.
Revenue Item | Football | Basketball | Other Sports | Non-Specific | Total FY13 | Total FY12 | Change | |
Ticket Sales | 22,103,435 | 1,373,327 | 497,298 | - | 23,974,060 | 22592026 | +1,382,034 | |
Away Game Sales & Guarantees | 2,292,793 | 8000 | 4000 | - | 2,304,793 | 263.450 | +2,041,343 | |
Contributions | 2,583,001 | 833,688 | 3,469,663 | 14,370,095 | 21,256,447 | 19.990,118 | +1,266,329 | |
Direct Institutional Support | 892,986 | 450,572 | 2,324,127 | 85,794 | 3,753,479 | 3,771,288 | -17,809 | |
NCAA/ACC Distributions | 12,770,737 | 4,483,954 | - | - | 17,254,691 | 17,128,824 | +125,867 | |
Broadcasting RIghts | 555,000 | 175,000 | - | 1,520,000 | 2,250,000 | 2,175,000 | +75,000 | |
Concessions/Novelties/Parking | 1,600,785 | 93,068 | 90,702 | 48,690 | 1,833,245 | 2,006,095 | -172,850 | |
Royalties/Advertising | 428,000 | 169,000 | 116,050 | 4,064,051 | 4,777,101 | 4,407,240 | +369,861 | |
Endowment & Investments | - | - | - | 430,213 | 430,213 | 531,864 | -101,651 | |
Other | 12,480 | - | 50,939 | 232,326 | 295,745 | 285,315 | +10430 | |
Subtotal Revenue | 43,239,217 | 7,586,609 | 6,552,779 | 20,751,169 | 78,129,744 | 73,151,220 | +$4,978,524 |
Now for some explanation, in previous years the Student Activity fee was a separate line item, which is what the University takes from everyone enrolled as a semester fee, and Sikes gives to the AD for tickets, etc. It has now been removed, and is netted with the "overhead" charge that the AD pays back to Sikes Hall. You'll see their explanation below.
The Away Game Guarantee line is the money that we are paid to play in away games, including any ticket revenue we may make from the gate of that game. In FY13, meaning the Fall 2012 football season, we played Auburn in the Georgia Dome, and that is why we made so much extra cash here. The $263K number is more normal for us, but you see now why they always want to play in a Kickoff Classic game.
Contributions is actually IPTAY money coming into the AD, not all the money IPTAY makes, which covers scholarships and everything else that the AD ultimately writes the checks for, including Vickery. The biggest difference between Clemson's budget these last two years and the previous 5 is this line along with the NCAA/ACC revenue line, which is the ACC TV deal money and the NCAA Tournaments.
Years ago, when we started tracking these figures, it was that other SEC schools were spending much more booster club money that really made the biggest difference between our budgets and someone like Georgia, and SEC money made the other big chunk of it. However, I will again point out that we get killed in terms of broadcasting revenues by someone like Georgia. Broadcast revenue is Clemson's own private contract with Learfield.
So in a sense, when you realize IPTAY is now spending their money, its not quite accurate to say that Clemson athletics is making $5 million more a year or that our budget is exploding, we're just spending what we have been sitting on for a decade. As you'll see below, we end up in the red because we spend everything IPTAY sends in.
Now the Operating Expense report:
Expenditure | Football | Basketball | Other Sports | Non-Specific | Total FY13 | Total FY12 | Change |
Athletic Aid | 3,345,870 | 1,223,221 | 5,687,962 | 979,396 | 11,236,449 | 10,939,864 | +842,485 |
Guarantees | 1,203,000 | 344,381 | 30,044 | - | 1,577,425 | 2,643,297 | -1,065,872 |
Coach Salaries | 6,872,417 | 2,915,226 | 3,869,500 | 500,533 | 14,157,676 | 14,970,360 | -812,684 |
Support Staff/Admin Salaries | 2,048,378 | 474,688 | 204,309 | 11,826,762 | 14,554,137 | 12,606,907 | +1,947,230 |
Recruiting | 616,645 | 278,274 | 403,215 | - | 1,298,134 | 1,176,709 | +121,425 |
Team Travel | 1,891,246 | 889,385 | 1,468,692 | - | 4,249,323 | 4,975,487 | -726,164 |
Equipment/supplies | 739,816 | 184,393 | 600,532 | 420,950 | 1,945,691 | 1,769,756 | +175,935 |
Game Expenses | 2,283,927 | 539,886 | 359,990 | - | 3,183,803 | 2,974,464 | +209,339 |
Fundraising/Marketing | - | - | - | 2,759,085 | 2,759,085 | 2,627,912 | +131,173 |
Facilities Maintenance/Rental | 196,173 | 11,994 | 22,047 | 1,197,167 | 1,427,381 | 1,726,291 | -298,910 |
Indirect Admin Support | - | - | - | 865,899 | 865,899 | 2,218,483 | -1,352,584 |
Other | 1,234,143 | 273,172 | 615,404 | 6,210,346 | 8,333,065 | 8,358,894 | -25829 |
Total Operational Expenditures | 20,431,615 | 7,134,620 | 13,261,695 | 24,760,138 | 65,588,068 | 66,988,424 | -1,400,356 |
These things are the normal operating expenses, below you'll find the rest of the services that the AD pays for.
Do notice that the coaching salary line actually decreased, which is somewhat surprising by itself. I think what we are seeing is some of the money being moved into the support staff salary positions and likely some people have been given different titles to put them in different categories. However, this includes all the AD administration that aren't affiliated with any specific sport.
In previous years we have outlined that Barker and the administration "taxed" Clemson athletics at a rate of 6% of the total revenue figure from 2 years prior. Some of this is just to pay for the lights, but it ended up being a way that Barker could hold back the athletic spending for his own projects. Last year this worked out to be about $2.6 million, which is primarily hidden in the line item Indirect Admin Support above. You'll notice that its now decreased by -$1.3 million. According to Graham Neff in the AD, the department is still paying the fee, but they have re-done how they are reporting it:
The CU General & Administrative Fee (6%): Yes, we continue to pay that fee, as all Auxiliary Units do, on all self-generated revenues. For FY13, that fee totaled approximately $2.6M. As you noted, we did alter the way this was reported. Previously, we would show the full G&A expense, along with a full "Student Athletic Fee Transfer" revenue (approximately $1.5M). Last year, and going forward, we’ll simply net those transactions, showing no "Student Athletic Fee Transfer" revenue, and consequently a substantially reduced G&A expense, as you identified.
~"Student Athletic Fee Transfer": As noted above, this revenue has been absolved within a reduced G&A Expense. We pursued this change in accounting in order to more clearly show the true net transactions between the Athletic Department and CU. We do not receive a dedicated Student Athletic Fee, officially, and are a net transaction provider to CU in this sense.
Expense | Football | Basketball | Other Sports | Non-specific | Total FY13 | Total FY12 | |
Debt Service | 2,017,491 | 14,003 | - | 194,568 | 2,226,062 | N/A | |
Annual Contributions | -2,452,844 | -772,649 | -3,363,835 | 6,838,868 | 249,500 | N/A | |
Student Services | - | - | - | 349,746 | 349,746 | 94,000 | |
Construction Projects | - | - | - | 13,907,437 | 13,907,437 | 5,957,730 | |
Tiger Band Support | - | - | - | 240,897 | 240,897 | 235,202 | |
Ops Support | -28,000 | - | - | 28,000 | 0 | 1,000,000 | |
Total Nonmandatory | -463,393 | -758,646 | -3,363,835 | 21,559,516 | 16,973,642 | ||
Total Expenses | 19,968,222 | 6,375,974 | 9,897,860 | 46,319,654 | 82,561,710 | ||
Revenues - Expenses | +$23,270,995 | +$1,210,635 | -$3,345,081 | -$25,568,485 | -$4,431,936 | -$1,124,136 |
Since the Debt Service did not appear in previous budgets, I asked about this as well. Its basically us paying off the debt on the WEZ. Think of it as the mortgage payment. The IPF is largely IPTAY money.
~The Debt Service figure is simply as listed… The existing annual debt service currently on the books for previous projects. Namely the WEZ projects from previous bond issuances.
We thank Assistant AD Graham Neff for his help in clarifying these issues.
So, since this post is not intended to go line by line and instead serve as a point of reference, there is not much further analysis to do here. Clemson is making money, and we're spending what IPTAY is still sitting on, and it was really only beginning in FY12 that we even started touching the pot o'gold that the IPTAY board of trustees has been sitting on. They still have plenty to spend, and we could get started with the Oculus at the same time as the Baseball Stadium upgrade that should be starting up soon. It is likely that DRad is trying to make them budge more about the reserve money, presumably to pay for the exorbitant buyouts he's giving away.
However, the State Legislature killed a bill just this week that would let us go around their usual checks and procedures to fast-track construction projects, so it'll be a few years before it is all done.
Our usual caveat, which must always be stated here, is that all schools report their budgets differently, even within the guideline of the Agreed-Upon Procedures format we display here. Some schools spend every drop of that booster money, and it inflates their budget revenues and expenses accordingly. You really have to get into the numbers beyond a superficial level (which is all the USAToday database is doing) to truly understand where it all goes and who is really keeping their finances in order. Once we complete most of our planned upgrades, you may see Clemson's revenue figures shrink drastically, and its just because they aren't spending the IPTAY cash. Its going to be similar elsewhere in some cases. About all I would say is that you have to keep up with the Joneses in the broadcast/conference/ticket revenue areas. That is a more telling metric out of these figures and thats where I'd make comparisons to Texas or Alabama, etc.