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Patterson and his program are also credited with more than $172 million in construction and...

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Patterson and his program are also credited with more than $172 million in construction and renovation of a dozen facilities over the past three years, including four new dormitories, an education building and a student union. His 98-28 record over the past decade is the reason that this year, T.C.U. had nearly 20,000 applicants, about four times the number it had six years ago, for 1,600 slots. "Our athletic notoriety is worth billions in publicity," Victor Boschini Jr., the university chancellor, said. "If you get your name on the cover of USA Today’s sports section three times a week, you can’t buy that much in advertising. It gets kids to our front door, and then they come and fall in love."

NY Times Shhh, don't tell Jimmy Barker that athletic victories or prominence could help academics.