Clemson/Big 10/ACC FY 2011 USA Today Financial Data

MIAMI GARDENS, FL - JANUARY 04: (L-R) Sammy Watkins #2 and Dwayne Allen #83 of the Clemson Tigers celebrate after Watkins scored a 27-yard touchdown reception in the first quarter against the West Virginia Mountaineers during the Discover Orange Bowl at Sun Life Stadium on January 4, 2012 in Miami Gardens, Florida. (Photo by Mike Ehrmann/Getty Images)


We again compare Clemson and the ACC with another conference, this time the Big 10. All data shown in this article was attained through the USA Today website and pertains only to public universities who disclose this information. We have performed similar assessments to compare our Tigers to teams around the country. You can find this information in the "Financial" link on the front page's sidebar (here is the link). I'll also point out that this data reflects items from the FY '11 time period. I'll point out that Nebraska was in the Big 12 for most of this period.

We'll begin with revenues. As shown below, every school in this survey generated more revenue than our Tigers. The B1G conference revenue column was highlighted by Michigan, Ohio State, and Penn State who each easily brought in over $100 million in FY '11. Indiana and Purdue were the only teams outside of Clemson with revenues below $72 million. All of these numbers put Clemson $23 million behind the B1G median and $31 million behind the average revenue. These schools bring in serious cheddar.

Revenue_medium

School Conference Total Revenue
Clemson ACC $ 61,174,977
Illinois Big Ten $ 77,863,883
Indiana Big Ten $ 71,017,355
Iowa Big Ten $ 93,353,561
Michigan Big Ten $ 122,739,052
Michigan State Big Ten $ 84,510,199
Minnesota Big Ten $ 78,924,683
Nebraska Big Ten $ 83,679,756
Ohio State Big Ten $ 131,815,821
Penn State Big Ten $ 116,118,025
Purdue Big Ten $ 66,202,493
Non-Clemson Median (Big 10) $ 84,094,978
Non-Clemson Average (Big 10) $ 92,622,483

They make a lot of money and, yes they spend a lot as well. Big 10 teams averaged $87 million in spending and the median team spent over $82 million in FY '11. The big three (Ohio State, Penn State, and Michigan) shelled out over $100 million each. Again, Indiana and Purdue were the lone schools in the same category as Clemson--Purdue spent approx. $5 million more than Clemson and Indiana $10 million.

Expenses_medium

School Conference Total Expenses
Clemson ACC $ 58,367,884
Illinois Big Ten $ 73,476,818
Indiana Big Ten $ 69,314,511
Iowa Big Ten $ 88,057,486
Michigan Big Ten $ 111,844,553
Michigan State Big Ten $ 84,004,229
Minnesota Big Ten $ 78,924,683
Nebraska Big Ten $ 81,916,484
Ohio State Big Ten $ 122,286,869
Penn State Big Ten $ 101,336,483
Purdue Big Ten $ 59,429,383
Non-Clemson Median (Big 10) $ 82,960,357
Non-Clemson Average (Big 10) $ 87,059,150

Profits for the Big 10, because of the large revenues, easily eclipsed Clemson's last year.

Profit_medium

School Conference Total Profit
Clemson ACC $ 2,807,093
Illinois Big Ten $ 4,387,065
Indiana Big Ten $ 1,702,844
Iowa Big Ten $ 5,296,075
Michigan Big Ten $ 10,894,499
Michigan State Big Ten $ 505,970
Minnesota Big Ten $ -
Nebraska Big Ten $ 1,763,272
Ohio State Big Ten $ 9,528,952
Penn State Big Ten $ 14,781,542
Purdue Big Ten $ 6,773,110
Non-Clemson Median (Big 10) $ 4,841,570
Non-Clemson Average (Big 10) $ 5,563,333

Again, Michigan, Ohio State, and Penn State led this category. Clemson was respectable in this category but still tailed the median and mean by several million dollars. Minnesota broke even and Michigan State raked in just over half a million federal reserve notes. Indiana and Nebraska also trailed CU in profit.

The ACC, like Clemson, largely trailed the Big Ten in areas reviewed above.

Acc_revenue_medium

School Conference Total Revenue
Clemson ACC $ 61,174,977
Non-Clemson Median (Big 10) $ 84,094,978
Non-Clemson Average (Big 10) $ 92,622,483
Non-Clemson Median (ACC) $ 66,909,557
Non-Clemson Average (ACC) $ 66,656,606

Non-Clemson ACC teams trailed median Big 10 institutions by $18 million and were $26 million below the B1G average.ACC teams also spent a lot less money than their Big Ten counterparts as shown below.

Acc_expenses_medium

School Conference Total Expenses
Clemson ACC $ 58,367,884
Non-Clemson Median (Big 10) $ 82,960,357
Non-Clemson Average (Big 10) $ 87,059,150
Non-Clemson Median (ACC) $ 62,594,797
Non-Clemson Average (ACC) $ 66,216,482

Finally, the Big Ten schools netted quite a bit more than Clemson/ACC institutions. Profits for the B1G universities completely clobbered those of Clemson and the rest of the ACC.

Acc_profit_medium

School Conference Total Profit
Clemson ACC $ 2,807,093
Non-Clemson Median (Big 10) $ 4,841,570
Non-Clemson Average (Big 10) $ 5,563,333
Non-Clemson Median (ACC) $ 515,781
Non-Clemson Average (ACC) $ 440,125

As you can see, when Clemson and the rest of the ACC public institutions are placed against schools from the Big Ten they are easily outgained and outspent.

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