Recruiting Spending: Clemson vs ACC/SEC Foes 2004/2005 to 2009/2010

AUBURN AL - SEPTEMBER 18: Head coach Dabo Swinney of the Clemson Tigers questions a call during the game against the Auburn Tigers at Jordan-Hare Stadium on September 18 2010 in Auburn Alabama. (Photo by Kevin C. Cox/Getty Images)

We have been focusing on Clemson's recruiting strategy and effectiveness compared to its peers and today we wanted to examine Clemson's recruiting budget compared to other schools in the ACC and SEC.  As with our overall athletic department budget comparison between Clemson and other ACC and other SEC schools, we attained the raw data shown throughout this article through www.usatoday.com.  As with our previous articles, info for several schools (Boston College, Duke, Miami, Wake, Vandy) was not available and is not presented in this analysis. 

We need to give you the same caveat we gave you in earlier pieces per the USA Today website:

"The data, updated for 2010, cover everything from ticket sales and university general fund support on the revenue side, to scholarships, salaries and game day costs on the expense side. These are the revenue and expense reports from more than 200 public schools in the NCAA's Division I that have an obligation to release the data. The others are private or are covered under a state exemption." -USA Today Staff

We will again point to an in-depth article we put together regarding the Clemson IPTAY and athletic department budgets for 2010.  This data was attained from Clemson/Katie Hill directly, so these numbers should be the most up to date and comprehensive for Clemson.

ACC Information

Table I and Figures 1 and 2 (below) show recruiting expenses occurring for Clemson and other ACC schools.  The data clearly show that Clemson's average annual recruiting spending (approx. $931k per year) is the ACC statistical median.  Georgia Tech ($1.22 mil per year), UNC ($1.05 mil per year), and UVa ($1.09 mil per year) spent more on recruiting.  I was not really shocked with the UNC and UVa numbers as they seem to spend more than others in everything, but was a little surprised that Georgia Tech led the league in terms of money spent on recruiting.  Clemson trailed the six-year league average by a little over $30,000 per year.  Clemson has, however, spent more money on recruiting than the average school in each of the last three academic years studied.

Table I:  ACC Recruiting Expenses

Team

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Average

Clemson

$720,091

$814,886

$891,728

$1,081,669

$1,018,411

$1,058,628

$930,902

Florida State

$828,719

$824,669

$946,356

$956,182

$769,031

$920,415

$874,229

Georgia Tech

$1,168,490

$1,125,767

$1,300,282

$1,333,120

$1,364,925

$1,042,369

$1,222,492

Maryland

$935,873

$951,464

$912,167

$856,074

$888,733

N/A

$908,862

North Carolina

$854,908

$999,621

$971,631

$1,126,532

$1,162,968

$1,210,401

$1,054,344

North Carolina State

$790,766

$819,789

$802,433

$820,990

$894,526

$832,754

$826,876

Virginia

$858,505

$1,235,161

$1,112,027

$1,280,853

$1,180,624

$884,372

$1,091,924

Virginia Tech

$772,905

$693,116

$755,847

$824,296

$800,905

$923,439

$795,085

Non-Clemson Avg

$866,282

$933,059

$961,559

$1,034,965

$1,010,015

$981,768

$963,089

Acc_teams_recruiting_expenses_medium
Figure 1:  Individual ACC School Recruiting Expenses

Clem_vs_non-clem_acc_avg_medium
Figure 2:  Clemson vs non-Clemson ACC Average Recruiting Expenses

SEC Information

Table II and Figures 3 and 4 (below) show recruiting expenses occurring for Clemson and SEC schools.  This data shows that the average SEC school spends over $200k more than Clemson per year on recruiting.  Further, Clemson spent less on recruiting than any of the SEC teams except Ole Miss, Miss. St., and South Carolina.  It should come as no surprise that Tennessee (at nearly $1.8 mil per year) led this statistic, as they have a lot of money to spend AND the relative lack of in-state talent forces them to utilize more resources to get quality talent.  If you are still interested in the SEC figures, Team Speed Kills did a nice piece examining these items.

Table II:  Clemson / SEC Recruiting Expenses

Team

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Average

Clemson

$720,091

$814,886

$891,728

$1,081,669

$1,018,411

$1,058,628

$930,902

Alabama

$928,492

$745,756

$857,670

$1,029,523

$1,520,826

$1,690,078

$1,128,724

Arkansas

$1,021,557

$1,161,462

$1,259,726

$1,342,876

$1,445,169

$1,667,903

$1,316,449

Auburn

$1,456,760

$1,739,224

$1,375,569

$1,452,521

$1,585,843

$1,671,581

$1,546,916

Florida

$1,094,953

$1,410,024

$1,451,379

$1,468,044

$1,315,213

$1,407,174

$1,357,798

Georgia

$1,047,819

$1,259,830

$1,284,012

$1,302,076

$1,494,973

$1,437,299

$1,304,335

Kentucky

$878,931

$1,003,697

$1,060,568

$1,118,738

$1,218,699

$1,349,099

$1,104,955

LSU

$810,030

$760,274

$1,007,369

$1,078,187

$1,107,355

$1,085,401

$974,769

Miss State

$507,209

$550,843

$587,924

$614,077

$662,642

$624,798

$591,249

Ole Miss

$663,707

$834,653

$780,299

$837,054

$888,647

$830,940

$805,883

South Carolina

$743,295

$754,831

$745,043

$878,556

$849,408

$920,211

$815,224

Tennessee

$1,518,998

$1,687,605

$2,005,677

$1,789,301

$1,928,815

$1,860,765

$1,798,527

Non-Clemson Avg.

$970,159

$1,082,564

$1,128,658

$1,173,723

$1,274,326

$1,322,295

$1,158,621


Sec_teams_recruiting_expenses_medium

Figure 3:  Individual Clem/SEC School Recruiting Expenses

Clem_vs_non-clem_sec_avg_medium

Figure 4:  Clemson vs non-Clemson SEC Average Recruiting Expenses

Overall, Clemson was about average compared to its ACC counterparts and below average compared to the SEC teams in terms of recruiting spending.  This is about what I expected to see before putting this analysis together.  I was a little surprised by the relatively low spending outlays by both South Carolina and Florida State.  The Florida State numbers can be explained by reasoning that FSU built a pretty stout brand name in the ‘80's, ‘90's, and early ‘00's and that Florida is simply flush with athletic talent.  I was also a little miffed seeing Auburn spend over $400,000 per year more than Alabama although Bama did ramp up spending by over half a million dollars between the '07/'08 and ‘08/'09 academic years. 

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Shakin The Southland

You must be a member of Shakin The Southland to participate.

We have our own Community Guidelines at Shakin The Southland. You should read them.

Join Shakin The Southland

You must be a member of Shakin The Southland to participate.

We have our own Community Guidelines at Shakin The Southland. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker